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Innovation

We challenge today’s standards to deliver solutions that improve care and make it easier to meet tomorrow’s demands.

Contact us about new solutions


Driving innovation for a better tomorrow

Innovation only matters when it makes a difference. That is why we focus on solving real-world challenges through smarter products and meaningful partnerships.

We listen to your needs, respond to market shifts, and explore new ways to deliver better care, stronger performance, and lasting value. Every solution we create is built on insight, expertise, and a drive to keep improving.

To your advantage

We aim to be your trusted partner – not just for products, but for ideas and progress. 

Digital solutions

We combine smarter care with operational efficiency to meet real-world user needs.

Modern manufacturing

We ensure consistent quality and scalability through automated and advanced production operations.

R&D

We combine our deep industry expertise with continuous technological development and market trends.

Consumer safety

We rigorously test our products to uphold our high safety standards.

Relevance

We adapt to change so you can stay ahead of it

Sustainability

From sourcing to disposal, our focus is on improving care and reducing impact

Digitalizing the healthcare sector

Innovation built on trust

"With a close dialogue with healthcare professionals, we can secure the best possible efficiency when we develop innovative products".

- Karina Mulberg Hansen, Head of Commercialization


Smarter products, better care

Market development and customer needs go hand in hand – and our products are crafted by both. We work closely with the people who use our products every day because we want to fully understand the challenges they face. Their insights guide our development process from start to finish.

At the same time, we collaborate with leading companies and innovation partners around the world. This helps us bring new technology into our solutions – from digital care tools to advanced, skin-friendly materials.

Designed to improve care

By integrating digital applications to well-known products, it becomes possible to reduce workload for healthcare professionals and improve patient outcomes. 

ABENA Nova

Our digital incontinence solution, ABENA Nova, alerts caregivers when a product change is needed, ensuring timely care and improved comfort for residents.

Learn more about digital care

AQUATIME

AQUATIME is our digital drinking glass that monitors fluid intake, promote hydration and health, while making it easier for caregivers to track hydration levels.

Learn more about digital care

Production meets progress

We constantly explore new ways to improve. Our production teams test the newest materials and challenge suppliers to deliver stronger, lighter, and more sustainable raw materials. We work strategically with local governments, universities, and research partners to drive the development of future-proof solutions – like the next generation of diapers.

By visiting machine builders, attending events, and staying close to new technologies, we stay ahead of trends and help shape the industry.

 

Learn more about our own production

 

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Whether you're a wholesaler, healthcare provider, or private label partner, our approach to innovation delivers value, reliability, and environmental responsibility in every solution.

Contact us to hear more