Act on nature's term
At ABENA, we are pleased with our partnership with Sinatur Hotel and Conference, a Danish hotel chain that is leading in climate-friendly solutions. With six hotels in scenic locations, Sinatur invites and challenges their partners to act according to nature's terms.
As CEO Clause Nielsen says: “We always invite partnerships and encourage our business partners to join us in creating sustainability together.”
Solutions tailored to your strategy
One key challenge that Sinatur hotel faced was the foodservice area, according to Nielsen, “it is where we have all our disposable items, all these items we throw away in vast quantities.”
At ABENA, we took this challenge upon ourselves to find solutions that better accommodate their sustainable-focused strategy. And as Claus Nielsen says himself: “I am very happy to see that they [ABENA] have embraced the challenge”
More than a supplier
The key to the long-lasting and successful collaboration between Sinatur and ABENA comes from our focus on delivering solutions that have sustainability in mind. At the same time, we strive to be a trusted partner and not just a supplier.
Through the open exchange of market insights, product knowledge, and more, we could find products tailored to Sinatur’s needs and provide just what Sinatur was seeking: foodservice with sustainability in mind.
“The collaboration we have today is largely based on wanting the same. And we must continue to constantly keep each other aligned and assured with what is happening on the market” - Claus Nielsen, CEO of Sinatur Hotel and Conference.
Are you looking for foodservice that matches your company strategy?
Want to know more?
Watch the full interview with Claus Nielsen, CEO of Sinatur Hotel and Conference, where we get to know his thoughts on our collaboration.