Tuesday, August 8, 2023
ABENA becomes the new majority owner of Aquatime, which has developed and markets the intelligent drinking glass Aquatime to prevent dehydration.
Pictured: Eva Tansem Anders, ABENA, and Kim Toft Madsen, Aquatime.
The Aquatime solution is currently implemented in the care sector in several municipalities in Denmark and is beginning to be rolled out in selected markets in Europe.
"Aquatime is a welfare technology solution that fits perfectly into our "Tomorrow's Care" concept and continues, "and at the same time, there are obvious synergies between the Aquatime drinking glass and the ABENA Nova sensor diaper for the benefit of the citizen and the caregiver. We see great opportunities and perspectives in the collaboration with Aquatime."
"We are both proud and humbled that ABENA has chosen to invest in Aquatime," says Kim Toft Madsen, CEO of Aquatime, and continues, "ABENA is the ideal partner for us. Not only does the collaboration with ABENA provide direct access to an expanded sales and distribution network in the more than 90 countries where ABENA is represented by its subsidiaries or partners, but with ABENA as owner, we also immediately gain access to functions such as logistics, marketing, consultancy/support services and various back-office services. With ABENA as a business partner, Aquatime will be able to utilize the large market potential in Denmark and internationally much faster. In addition, customers will experience an improved and more professional service."
ABENA acquires a stake in Aquatime – and becomes majority owner