This reality calls for new ways of thinking. Smarter tools. Data-driven solutions. Innovation that not only supports care quality but also protects the well-being of both caregivers and the people they care for.
That’s why ABENA invests in innovation. Not for the sake of technology, but to help create safer and more efficient care settings. As Karina Mulberg, Head of Commercialization at ABENA explains, it’s about “actively contributing to a more secure and efficient care environment.”
Innovation that improves lives
ABENA wants to improve the quality of life for all generations. Through innovative solutions, we help healthcare providers meet the challenges of today and tomorrow.
“Our investments in innovation are driven by a desire to support healthcare professionals, solve real problems, and enhance care where it’s needed most,” Karina Mulberg shares.
Innovation is also central to ABENA’s approach to sustainability and efficiency. Through optimized processes and the development of responsible products and practices, ABENA aims to minimize environmental impact and contribute to a more responsible healthcare sector.
A journey built on collaboration
While ABENA has always sought new solutions in dialogue with users, the focus on innovation took a digital leap in 2016 with ABENA NOVA - an intelligent continence care product developed hand-in-hand with caregivers.
On ABENA Nova today, Karina says, “We continuously strive to improve our innovative products. The next big thing for us is fecal detection - we’re working on expanding our smart incontinence products to pick up on fecal incontinence too. It’s all about adding more value for caregivers and residents by making care more proactive, dignified, and efficient”. The continuous effort to develop existing products shows our commitment to evolving care - step by step, and always in close collaboration with those who use them.
Looking ahead in healthcare innovation
In addition to developing current solutions, ABENA continuously explores new opportunities to stay at the forefront of healthcare innovation. We are closely monitoring emerging fields such as artificial intelligence (AI), machine learning, and wearable health technologies.
These advancements can enhance clinical decision-making, improve patient monitoring, and deliver even more personalized care experiences. By engaging with these future trends, ABENA remains committed to developing solutions that meet the evolving needs of caregivers, residents, healthcare professionals, and healthcare systems.
At the same time, we offer our customers the most modern solutions in our field - ensuring that we support them in the best possible way. And while we look ahead, we never lose sight of the traditional, proven solutions that continue to add value in everyday care.
The impact of innovation
Innovation is essential to shaping the future of healthcare - because it benefits everyone involved:
- For caregivers: Innovation streamlines daily routines, reduces administrative burdens, and supports a better workflow. With smarter solutions, caregivers can focus more time and energy on delivering high-quality, person-centered care.
- For residents and patients: Innovative technologies help ensure a dignified, personalized care experience - even when resources are stretched. This leads to improved outcomes and supports a high standard of care, helping maintain the best possible quality of life.
- For relatives: Innovation provides peace of mind, knowing their loved ones are cared for with respect, attention, and timely support - even in times of illness, aging, or disability.
In a healthcare landscape marked by an aging population and a shortage of healthcare professionals, innovation is not just important - it is essential to ensure a good life for everyone, whether they are receiving care or providing it.
Innovation is not just about developing new technologies - it’s about working in close partnership with healthcare providers to implement meaningful change. To help our customers adopt new innovations, we’re committed to supporting caregivers every step of the way. That’s why we offer guidance and education throughout the implementation process - and we remain involved until the solution is fully up and running in their care environment.
Shaping the future of healthcare
Karina Mulberg is clear about ABENA’s direction: “Innovation will be the most important part of our agenda moving forward.” Why? Because the world of healthcare is changing rapidly, with an aging population and fewer healthcare professionals. Implementing innovative solutions can help address these challenges - by easing the workload for caregivers, enhancing the work environment, and improving the overall quality of care for those who need it most.
“Innovation helps ABENA develop responsible products and practices,” she continues, highlighting how sustainability and innovation align with ABENA’s goal of reducing environmental impact and promoting sustainability across our operations.
Finally, she adds:
“Our commitment to innovation is rooted in creating solutions that matter. We strive to stay ahead of industry trends and challenges, continuously evolving to meet the needs of our customers and partners.”
